Iconoculture – Big Ideas 2013
Tuesday, March 12, 2013 • 7:30 AM – 9:15 AM (General Program)
Join CEB Iconoculture on March 12 as we present Big Ideas 2013, our annual look ahead at the key trends driving consumer behavior in the coming year. Kara McGuire will explore the key shifts taking place in consumer motivators and behaviors, highlight the trends that will have the most impact on the consumer landscape in 2013 and help you understand the implications for brands that are striving to develop compelling marketing messages.
What you’ll learn:
- Identify five global consumer trends and why we think these Big Ideas will stick through the coming year
- Provide a deeper understanding of these trends and contextualize the values driving them
- Explain the importance of the trends and how they should affect your business decisions
Speaker
Kara McGuire
Kara joined CEB Iconoculture at the beginning of 2012, keeping tabs on trends impacting money and spending. She helps financial services clients overcome the trust gap and the gulf between what consumers want from their banks and what they’re getting. She uses her journalism background to help nonfinancial services clients understand the world of financial services in plain English. Kara helps clients understand blue-color consumers and the often overlooked and misunderstood powerhouse group of low-income consumers. Other areas of expertise include what’s in consumer’s wallets, investing and insurance, kids and money, and loyalty programs – to name a few.
Sponsors
UST – Opus College of Business 
St. Thomas does more than educate students – it nurtures leaders. Advanced business degrees prepare communication professionals to enhance creativity with business acumen. Professional development programs give practitioners a marketplace advantage. And a focus on individual aspirations ensures a graduate business degree from UST will set you apart in any field.
Date and Agenda:
Tuesday, March 12, 2013
7:30am – 8:00am – Registration, Networking, Refreshments
8:00am – 9:00am – Presentation
9:00am – 9:15am – Q&A
Cost
Member Price: $20
Regular Price: $40
Student Member Price: $10
Student Regular Price: $15
Location
University of St. Thomas
Opus Hall, MOH 201/202
Minneapolis, Minnesota 55403
Map
Parking
MN AMA HIGHLIGHTS
February 26, 2013
| 2013 Annual Conference – Marketing in the New World: New Challenges, New Opportunities |
| Mark your calendars! The 2013 Annual Conference will be held on Thursday, May 30, 2013. The MN AMA website provides an overview of the available conference tracks. Check back soon for more detail and conference pricing! |
Group Membership
Did you know? The MN AMA offers Group Membership for four or more people who receive a paycheck from the same employer, even if you all work at different locations! This is a great way to save you or your organization money on your MN AMA Membership! Think about it…you can save money and still be a member of the premier marketing organization in Minnesota!
More Information
Membership Mixer – March 21, 2013
Our popular Membership Mixer is back March 21st! We’ll be hosting another membership mixer due to high demand. Bring a smile and a few business cards, and you’re on your way to a broader group of professional connections!
Learn More | Register now!
